A LA CARTE
MARKET ANALYSIS - $500
We will perform a complete, in-depth market analysis to provide you with a solid foundation of information necessary for you to determine whether or not you should open an elective 3D/4D ultrasound facility in your area:
Gross Revenue Potential
Monthly Expense Projections
Time to Profitability Projections
Start-Up Expense Projections
Please understand that this information will include conservative estimates and projections but it is not possible to make any guarantees as to how your business will actually perform.
FINANCING AND CAPITAL - $250
We will discuss financing options with you and help you determine how much capital you should target for both start-up and ongoing business expenditures.
However, please understand that we are unable to guarantee that you will be successful in securing financing.
FORMING A CORPORATION - $250
We will share with you our experience of forming our corporation and the steps that we took to do so.
Please understand that while we can make recommendations and share our experience with you, we do not intend this to replace the advice of your CPA and/or attorney.
OFFICE SPACE AND EQUIPMENT LEASING/PURCHASING - $1000
These 2 steps are critically important due to the importance of location and the long term budgetary effects of office leases and equipment leases/purchases. In addition, these 2 processes must happen in tandem because you don’t want to sign a lease for office space before you’ve been approved for an ultrasound equipment lease, and you don’t want to lease or purchase an ultrasound machine prior to securing a space for it to be delivered. First, we will guide you through the process of selecting and leasing your office space. At the same time, we will also assist in the decision making process of selecting ultrasound equipment, negotiating satisfactory pricing and purchase/lease terms. We can also provide a personal introduction to our ultrasound equipment and financing vendors of choice.
Please understand that we cannot guarantee anyone that they will be successful in securing satisfactory leasing agreements but we can make recommendations to be used in your negotiations.
AND OTHER LEGALITIES - $300
We will guide you through selecting the types of insurance you need and what you should be paying for it. We can guide you through securing permits for your business and show you what we do to protect ourselves from liability.
Please understand that we do not intend this information to replace the advice of your attorney and/or insurance agent.
DETAILED START-UP PLAN AND EXPENDITURES - $1,000
We will provide you with a complete and detailed list of tasks and timing as well as expenditures with estimated costs.
Save yourself time and money by replicating what we’ve done over and over again.
OFFICE, AUDIO/VIDEO, AND LIVE INTERNET STREAMING SETUP - $1500
We will guide you through your office set up with recommendations as to office layout and amenities. We can also assist you in successfully setting up all of your electronic devices and peripherals. In addition, we can guide you through the process of selecting a vendor and setting up your facility for live internet video streaming.
MARKETING PLAN - $2000
A successful business needs a successful marketing plan. We will provide you with a personalized marketing plan including recommendations as to the following:
Internet Marketing (Including Google Adwords Setup and Training)
Social Media Marketing
Marketing in Obstetrics
Word of Mouth
MARKETING MATERIALS - $1500
We will provide you with 3D ultrasound images and 4D ultrasound video for you to use in your marketing materials and guide you through establishing a relationship with vendors who will provide you with the following:
Print Media (brochures, postcards, business cards, banners, etc.)
PRICING STRATEGIES - $500
Determining what to charge for your services is very important. We will work with you to determine an appropriate pricing strategy based on your market, your goals, and your competitors.
ACCOUNTING AND RECORDS MANAGEMENT - $1000
We will train you on the fundamentals of small business accounting that we have learned over our years in business. It is important that you have a solid foundation if you intend to manage your own business.
While we are unable to give tax advice or take the place of your CPA, we can impart to you our own experience and knowledge so that you can keep good accounting records.
CUSTOMER SERVICE, SETTING APPOINTMENTS, AND RUNNING YOUR OFFICE - $750
We only provide one level of customer service – Excellent! We can teach you how to provide your clients with this level of service, how to organize your schedule to minimize downtime, help you choose scheduling software, and how to maintain your great reputation. We will also provide you with scripts we use, both on the phone and with clients in the office, as well as email templates we use for generating repeat and referral business.